The Covid-19 pandemic has presented a huge range of challenges for both people and businesses. With various restrictions in place across the country, the hospitality industry has had to continuously adjust and adapt to make sure they can continue operating during the pandemic. So, how are restaurants pivoting their business models during the Covid-19 pandemic? Take a look below to find out.
Offering takeaway options
Although many restaurants already offer takeaway food, especially with the rise of food delivery apps such as UberEats, Deliveroo and Foodora, the Covid-19 restrictions saw many restaurants turn to takeaway and delivery to make sure they could keep operating. By offering takeaway and delivery food, restaurants can keep feeding their customers, even if they are self-isolating or unable to leave the house. During the pandemic lockdown, some higher-end restaurants who usually only offer a dine-in service also began offering takeaway food to ensure that they could keep operating under the restrictions.
Another change many of us have seen is a change to menus in some restaurants. As restaurants struggle with reduced staff numbers, limited opening hours and capacity restrictions, many businesses have had to adapt to make sure they are still selling their fan favourite dishes while adhering to the ‘new normal’. Many restaurants operate by selling a variety of dishes, sometimes with a bigger price point than your usual go to takeaway, as customers get to experience the restaurant in a dine in setting. With takeaway meals currently dominating the hospitality industry, restaurants now need to be able to compete with other takeaway businesses. One way of doing this is by choosing customer-favourite dishes that they can sell as takeaway options as part of a reduced menu, so customers can still experience the meals that they know and love from the comfort of their own home.
Boxed food and meal kits
Another way restaurants are adapting to the restrictions is by offering boxed food and meal kits so customers can enjoy their favourite restaurant dishes at any time at home. For many people who are unable to leave the house, this gives them the opportunity to enjoy the full experience of creating their favourite restaurant dishes by preparing and cooking the meals at their leisure. It also helps out restaurants by allowing them to offer food while also not putting too much strain on their staff. Meal kits may take a bit of time for restaurants to prepare initially, however, once they have worked out the perfect method and packaging to suit their brand, they’re away!
Many restaurants can profit from selling alcohol for dine in customers, however, this was not always the case when it came to offering delivery or takeaway. During the Covid-19 pandemic, some restaurants have turned to also offering alcohol as part of their delivery and takeaway menus to adapt to the current takeaway food climate. By offering alcohol as part of a delivery or takeaway menu, restaurants can still offer their customers a similar experience to their usual dine-in option – all from the comfort of their own home!